Signals Center

Signals Center turns marketing insights into sales action. It equips your team with the strongest buyer signals—and the meaning behind them—all in one place. Your reps know exactly who to contact, what to say, and why.

Key benefits

• Zero in on the highest-value targets by surfacing all critical buyer signals in one live feed

• Understand interests across the buying group—with signals automatically grouped by company so you see the whole picture

• Save time and eliminate tool-hopping with company details and account background from your CRM, all in one view

• Never miss a critical moment with automatic signal notifications so you can act fast while signals are still relevant

Access Signals Center

Go to Signals Center in the left-hand navigation in Influ2.

The Signals Center feed

All new contact-level signals appear in one feed, ordered by date. The feed displays signals from the last 30 days, automatically grouped by buying group so you see activity across an entire account.

Signals Center auto-summarizes each signal so it's clear what happened and why your team should take action. The feed is tailored to show each sales user only the signals tied to their accounts.

Types of signals you'll see

• Topics of interest — Based on the ads the contact clicked on

• Journey stage progression — When a contact moves to the next marketing nurture stage or hits their impression limit (a signal they're warmed up for sales)

• Flagged for outreach — Contacts your marketing team flagged for sales follow-up, even if they haven't clicked or seen ads yet

• Job changes (with Audienscope) — When a contact was promoted or moved to a new company (sourced from LinkedIn)

• Third-party content views (with Audienscope) — When a contact reads relevant content on a third-party site, including which topic, which website, and view count

• Search activity (with Audienscope) — When a contact searches for keywords relevant to your company or product (sourced from Google)

• LinkedIn posts (with Audienscope) — Posts about relevant topics, automatically filtered to topics like company funding rounds

Filter signals for quick action

Click the filter icon in the top-right corner to manage your feed. All signals indicate an important reason to reach out—filters help you focus on what matters most.

Open a signal for full context

Click any signal to open it and see:

• Full Signals Center view — All signals tied to this contact, in order. Toggle "Buying group" on to see signals from other members of the account

• Signal source — Hover over the grey circle icon next to the signal to see the source (e.g., which ad was clicked, which LinkedIn post was shared)

  

• Summary view — Get instant context to craft relevant outreach without jumping between tools. The summary shows:

  • Company overview and background

  • Topics this contact cares about most (based on recent signals)

  • Topics of interest from other buying group members

  • Each buying group member's individual engagement

Marketing timeline (for marketing users only)

Only marketing users see the full marketing timeline, which shows:

• Sales opportunities with contract values

• Content engagement

• Ads seen

• Clicks and impressions

This timeline helps marketing understand the full journey from ad exposure to deal closed-won.

Mark signal status and take action

Track follow-up status — Use the signal status dropdown to mark each signal (e.g., "To be reviewed", "Outreach started", "Responded"). This keeps your team organized and avoids duplicate outreach.

Take quick action — From the top-right corner, you can:

• Open the contact's LinkedIn profile

• Open the contact record in Salesforce or HubSpot

• Jump to Outreach or Salesloft for follow-up

Navigate between signals — Click back into the feed to move to the next signal, or use "Next" in the top-right corner.

Set up notifications so you never miss a signal

Signals Center meets your team where they already work. Configure automatic notifications so your team acts fast while signals are still relevant.

Set up notifications for:

• Slack

• Email

• Microsoft Teams

• Salesforce

• HubSpot

Learn how to configure notifications.

FAQs

Does my sales team have to log into Influ2 to use signals?

No. Signals Center meets your teams where they work. With automatic notifications and CRM integrations, your team gets the data they need to drive effective outreach—all without leaving their preferred platform.