How to Activate Your Influ2 Integrations

Last updated: April 19, 2026

Connecting Influ2 to your CRM or sales engagement platform is the foundation of everything that follows. This integration lets Influ2 source audience data for your campaigns and pass engagement data back to your sales team.

What integrations give you

  • Data Sourcing: Influ2 pulls prospect data from your systems to build targeted audience cohorts

  • Engagement Tracking: Influ2 sends real-time data on prospect engagement (like ad clicks) back to your systems

Steps

1. Go to Settings > Integrations

Show Settings sidebar with Integrations highlighted

2. Choose the platform you want to connect

3. Click Connect

Click Connect in the window that appears, then press Save.

influ2-salesforce-connect-button.png

4. Enter your credentials

Follow the prompts to enter your credentials and authenticate.

5. Verify the connection

Go back to Settings → Integrations and confirm that your intergration is marked as Connected.

Show Connect button and Save confirmation

What you'll see

Once connected, you can:

  1. Pull your CRM contacts, accounts, and opportunities into Influ2 cohorts

  2. Automatically sync audience changes between systems

  3. See real-time engagement data flow back to your CRM

What's next

Depending on which platform you connected, follow the detailed setup guide to configure notifications, metrics, and other data points:

These integrations ensure seamless data flow, empowering your sales and marketing efforts through personalized ad targeting and engagement tracking.