Audienscope

Audienscope delivers contact-level intent signals that show exactly who's engaging and what they care about—across social, search, and web content. This means you capture buyer interest when it's hottest, with visibility into individual actions rather than rolled-up account data. It works seamlessly with Influ2 ads to give you a deeper, more complete picture of intent.

How it works

Audienscope tracks five categories of signals—content intent, search intent, social intent, role changes, and company changes—across your target audience. Each signal includes context: what they were reading, when they searched for it, which LinkedIn posts caught their eye. Signals sync daily for search and content, weekly for social, and biweekly for job changes, so your team always has fresh data to act on.

Types of contact-level intent signals

• Content Intent shows who is consuming relevant content across the web. You'll see the main website visited, the topic they engaged with, and how many times they visited that day.

• Search Intent detects when your target contacts search for topics you care about. It's tracked across Google and all major browsers (Chrome, Safari, etc.) and captures intent even if they use an AI summary and never click into the source.

• Social Intent filters through LinkedIn noise to surface relevant posts from your targets—so you see what they're actually paying attention to, not everything they scroll past.

Job change signals

Audienscope automatically detects and syncs job changes to your CRM, keeping your targeting accurate and your outreach relevant.

• Role change flags when a target starts a new position within the same company (like a promotion).

• Company change catches two scenarios: when a known account recently hired someone you don't have in targeting yet (matched to similar titles you already target), and when a known target moves from one company to another.

Setting up Audienscope

Once you're ready to turn on signal collection, follow these steps to get the most value:

• Add and manage intent topics and keywords to collect the signals that matter most for your business

• Launch signal collection for specific cohorts to target your listening

• Configure follower settings and notifications so your team gets alerted the moment signals arrive

Once Audienscope is running, all new signals automatically populate in Signals Center for your marketing and sales teams to act on.

Automatic CRM Updates keep your cohorts and targeting precise by updating existing contact records with job changes, syncing new contacts detected in recent signals, and ensuring your data stays current. Updates sync biweekly and you can configure them in the Integrations tab.

Audienscope Benefits

• Keep a 360° view of target buyers: Track contact-level signals across channels automatically, so you always know who's engaged and can act on the moments that matter.

• Prioritize high-intent prospects: Help your sales team focus on contacts who are most engaged. Real-time intent signals let you prioritize outreach and boost conversion potential.

• Make outreach more relevant: Give your team insights that make conversations feel personal. Sales can shape outreach based on what actually sparked a prospect's interest.

• Close larger deals: Enterprise deals involve more people. Understanding what each contact cares about lets you address individual needs and move the whole deal forward.

FAQs

Will job changes be applied retroactively when Audienscope turns on?

During implementation, Influ2 reviews all detected signals from an agreed-upon time window, which may include past job changes. After go-live, only new changes are detected.

How quickly do Audienscope signals show up in Influ2?

Signals arrive on this schedule:

• Search Intent: Daily

• Content Intent: Daily

• Social Posts: Weekly

• Job Changes: Every 2 weeks