How to Add and Manage Intent Topics and Keywords

Intent topics group related keywords, ad content, and intent signals under one theme. Instead of looking at isolated keywords or single ads, topics help you understand which themes are driving engagement and where buyer interest is focused. This guide covers setting up topics and keywords for signal collection and journey mapping.

What topics and keywords do

• Organize Audienscope keywords for signal detection

• Categorize ad content and social intent so related content rolls up into clear interest themes

• Enable journey mapping by defining which topics should trigger the next stage

• Filter signals in Signals Center so sales teams can find relevant signals quickly

Before you start, you'll need:

• Admin or Manager role to create or edit topics and keywords (Viewers can only view assigned topics)

• An active Audienscope subscription for keyword signal collection

Steps

Go to Account Setup

1. Go to Settings → Account Setup

   

2. On the Account setup page, click the Edit icon next to the Target Interests section. 

   

3. You'll see two sections: Topics and All Keywords

Add Intent Topics

1. In the Topics section, type or paste topics (one per line)

2. The system automatically removes extra spaces and deduplicates entries

3. Click Add topics

   

4. New topics appear at the top of the list

Managing topics:

• Rename: Click inline to edit a topic name. The system validates that the new name doesn't already exist

• Delete: Select one or more topics using checkboxes, then delete. Associated keywords become unassigned (not deleted)

Add Keywords

1. Go to the All Keywords tab

2. Type or paste keywords into the input field at the bottom (one per line)

3. Click Add keywords

Before saving, Influ2 automatically:

• Removes duplicates

• Removes special characters (@, \, ^, comma, =, !, backtick, <, >, [, ], (, ), %, |, ?, ;, ~)

• Converts all keywords to lowercase

Assign Topics to Keywords

From the All Keywords tab:
1. Select keywords from the list using checkboxes
2. Click Assign topic

3. Select the topic from the dropdown
4. A keyword can be assigned to multiple topics

From the Topics tab:
1. Click the arrow icon next to a topic to expand it
2. Type keywords in the input field
3. These keywords are automatically assigned to that topic
4. If a keyword already exists in another topic, it's additionally assigned (not duplicated)

How to Unassign Keywords from Topics

1. Go to the Topics tab

2. Expand the topic by clicking the arrow

3. Select the keyword you want to remove

4. Click Unassign

   

The keyword stays in your keyword list—it's just no longer linked to that topic.

6. Find Unassigned Keywords

To see which keywords don't have a topic:

1. Go to Topics tab

2. Select Unassigned

An Unassigned category automatically appears if at least one keyword has no topic. Use this to clean up or reorganize your keywords.

Using topics in ad content

Topics assigned to ad content help categorize engagement intent signals from clicks and organize content within Journeys.

To assign topics to ad content:

1. Go to the Content tab

2. Find the ad you want to tag

3. Click Add topic

4. Select one or more topics from the list

You can assign multiple topics to one piece of content.

When creating new content: Influ2 can suggest topics based on your ad content and images. AI suggestions appear after you add 2 fields + an image (for image ads) or 2 fields (for video ads). Click Refresh to update suggestions. AI only triggers if no topic is already assigned and topics exist in Account Settings.

When a topic is deleted from Account Settings, it's automatically unassigned from all related content.

Using topics in journeys

You can use intent topics as stage transition criteria.

1. In your Journey builder, select Target Interests under the Influ2 Engagements group

   

2. Select the topics that should trigger a transition to that stage

3. Choose the time window for when the interest occurred

   

Testing messaging with topics

Use intent topics to test different value propositions early, then personalize based on real engagement:

1. At the start of your journey, expose prospects to multiple messages (different products, different value props)

2. Track which topics each person engages with through clicks, searches, content intent, or LinkedIn posts

3. Once they show interest in a specific topic, move them to a stage where all messaging focuses on that theme

This delivers highly personalized experiences instead of one-size-fits-all generic journeys.

Using topics in Signals Center

Topics make it easier for sales to understand prospect intent and craft relevant outreach.

• Signals associated with topics show a topic tag underneath

• Use the Interests filter in the filter menu to find signals related to a specific topic

Assigning topics to social signals

In Signals Center, you can assign topics to LinkedIn post signals:

1. Click on a post signal

2. Select one or more topics from the dropdown (sorted by date added, with search support)

3. Apply

Influ2 can also suggest topics for posts using AI. AI triggers when a post is ready for analysis and topics exist in Account Settings. The AI model analyzes the post content and suggests up to 3 topics with confidence scores.

When a topic is deleted from Account Settings, it's automatically unassigned from all related social signals.

FAQs