What is the Buying Group Report?
Last updated: April 19, 2026
The Buying Group Report shows exactly how each buying group engaged with your ads and how that engagement contributed to generating, progressing, and winning deals. Use this report to understand your marketing influence and identify what's working.
Access the Buying Group Report
Go to the Influence Dashboard and click on any buying group name to open its report.
What the Buying Group Report shows
Buying group overview and intent
At the top of the report, you'll see:
Buying group name (click the CRM icon to view it in your CRM)
Buying Group Intent — An AI-generated summary of the last 90 days of intent signals from all members. This consolidated view helps you understand account-level interest and what topics are resonating across the group.
Use the calendar at the top to adjust the time range for any period you want to analyze.
Press the download button to export raw buying group data for deeper analysis with your team.
How you influenced the buying group
In the middle of the report, the "Relations building with Buying Group" chart shows:
Total impressions delivered to the group
Outreach activities made by your sales team
Visits to your site or content
Clicks on your ads
Hover over any contact's portrait to see details about their individual engagement.
The report also lists associated buying group members alongside their signal activity. This gives you context about broader account activity and shows you that multiple stakeholders are engaged with your content. Recent signals from team members in the last 3 months display with distinct visual treatment.
How your influence led to deals
On the right side of the report, you'll see any opportunities associated with the buying group, with color coding showing your influence:
Yellow — Influenced deal generation
Green — Influenced deal progression
Purple — Influenced deal won
Click any stage to filter the report and see which contacts influenced that opportunity.
Use actions to see engagement
Clicked — The contact engaged by clicking an ad.
Grey: Engagement but no opportunity influence
Green or Yellow: Engagement that influenced opportunity generation or progression
Viewed ads — The contact saw your ad at least 15 times.
Grey: Views but no opportunity influence
Green or Yellow: Views that influenced opportunity generation or progression
Use opportunity activities to track influence
Meeting booked — Your team booked a meeting with this buying group. If recent engagements are yellow, your ads influenced it.
Opportunity created — A new opportunity opened. If recent engagements are yellow, your ads influenced its creation.
Opportunity progression — The deal moved to a higher stage. If recent engagements are green, your ads influenced the progression.
Opportunity Won — The deal closed. If recent engagements are purple, your ads contributed to this win.
Aggregated buying group insights
Switch to the Audience tab (next to Feed) to see all contacts you've targeted within the buying group. Identify which contacts engaged the most:
First name, Last name, Title
Total impressions, Clicks, Outreach activities, Last outreach date (within your selected time range)
Click any contact's name to open their Target Report for deeper analysis.
Key takeaway
The Buying Group Report reveals your influence at both the account and contact level. Use it to see what campaigns drive engagement, which buying group members are most responsive, and how your ads contribute to real revenue outcomes.