Influence Dashboard
Last updated: April 19, 2026
Influ2's Influence Dashboard gives you a complete view of your revenue marketing success at a glance. See which opportunities were generated, progressed, and won—and how much of that was influenced by your ad campaigns.
It's built to answer the question every revenue leader asks: "What's actually working?"
What you'll see
The dashboard displays:
Total opportunities generated, progressed, and won — your key revenue milestones
Total revenue influenced — the value of influenced opportunities
Influenced vs. non-influenced breakdown — what percentage of your pipeline Influ2 touched
Account-level and contact-level details — drill down to see specific buying groups and people
Using the dashboard
At a glance
Start by looking at your key metrics:
How many opportunities has Influ2 influenced this quarter?
What's the total value of influenced opportunities?
Which influence type (generation, progression, won) is strongest?
Dive deeper into metrics
Click any metric card to see a detailed breakdown. You can analyze, sort, and download the data—perfect for presentations or deeper analysis.
Explore by buying group
Click any buying group name to open the Account Report, which shows:
Which accounts Influ2 has touched
How many decision-makers from each account engaged with your ads
How far each account has progressed in the pipeline
Buying group composition and engagement trends
Explore by individual
Click any person's name to open the Target Report, which shows:
Their recent engagement activity (ad clicks, impressions, content views)
How they fit into their buying group
Their outreach history
Latest interaction dates
Key insights to look for
Influence type concentration: If most influence is "Generation," your ads excel at awareness. If "Progression" is high, you're strong at nurturing. "Won" influence shows direct deal impact.
Top influenced accounts: Which accounts have the most buying group members engaging? These might be your best expansion opportunities.
Buying group overlap: When multiple decision-makers from the same account engage, influence likelihood increases. Look for these high-overlap accounts.