How to Integrate Influ2 with HubSpot

Last updated: April 19, 2026

Connecting Influ2 to HubSpot lets you sync contacts, send engagement notifications, and map Influ2 metrics to HubSpot fields. This keeps your CRM current with ad engagement and intent data.

Before you start, you'll need:

  • Admin access to both your Influ2 and HubSpot accounts

  • To know which metrics you want to track in HubSpot (impressions, clicks, visits, intent signals, etc.)

Steps to connect

  1. In Influ2, go to Settings > Integrations > HubSpot.

  2. Click Connect and authorize Influ2 to access your HubSpot data.

Once connected, you'll see five tabs: Connection, Notifications, Metrics, Contacts, and Journey Configuration.

Set up notifications

Notifications send HubSpot alerts when targets engage with Influ2 campaigns. These appear as Custom Objects in HubSpot, so you can track each signal type with detailed properties. Available signal types include title changes, company changes, LinkedIn posts, search intent, content intent, and sales prioritization events.

  1. Go to Settings > Integrations > HubSpot > Notifications.

    The HubSpot integration page showing the "Connect" button.

  2. Toggle Send Notifications to ON.

    Image 2 - Edited.png

  3. Select which activities should trigger notifications:
    - Impressions — set a threshold (the number of impressions before triggering a notification; default is "All")
    - Clicks — notified on every click
    - Visits — notified on every landing page visit
    - Goals — notified based on specific page actions like form submissions
    - Prioritized for Sales — notified when a contact is flagged for sales outreach during a journey

  4. Review the Last Sent and Modified Date columns to track recent changes.

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  5. Repeat for Account-level notifications (Accounts exclude the Goals option).

  6. Click Save.

  7. Preview Notifications: View engagement events in HubSpot’s activity section. If Influ2 activities don’t appear, check the Filter Activity in HubSpot and enable Influ2.

Track notifications in HubSpot

Once enabled, view engagement events in HubSpot's Activity section on each contact's profile. If Influ2 activities don't appear, check HubSpot's Activity Filter and enable Influ2 notifications there.

Each notification includes details like:

  • Content name and URL

  • Topics the contact engaged with

  • Date and time of engagement

  • For job changes: previous and new title/company

Set up metrics

Metrics sync Influ2 engagement data to HubSpot fields on Contact, Company, and Deal objects. This gives you a complete view of campaign impact in your CRM.

In HubSpot, you can create custom properties for the metrics you want to track. Use the correct data types:

  • Numeric for counts (impressions, clicks, visits, intent signals)

  • Date/Time for dates (first impression, last click, etc.)

  • Text for creative names

  • URL for creative URLs

For more information, refer to HubSpot's custom property guide.

  1. In Influ2, go to Settings > Integrations > HubSpot > Metrics.

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  2. Select the metrics you want to activate and map each one to the corresponding HubSpot property.

    Image 2-2 - Edited.png

  3. Repeat for Contact, Company, and Deal objects. (Not all metrics apply to all objects.)

  4. Click Save.

Available metrics for Contact and Company

  • Total Number of Impressions, Clicks, Visits

  • First/Last Impression, Click, and Visit Dates

  • Last Seen/Clicked Creative Name and URL

  • 30 Days Impressions, Clicks, Visits

  • Search Intent Signals (count and last date)

  • Content Intent Signals (count and last date)

  • LinkedIn Posts Signals (count and last date)

  • Topics (comma-separated list of interest topics)

  • Last Signal Topics (most recent topics)

Note: If you're unable to select the "date and time" property type, please set them as "date", and we'll correct this issue on our end.

Available metrics for Deal

  • Total Impressions, Clicks, Visits

  • Impressions, Clicks, Visits Before/After/During Opportunity

  • Impressions, Clicks, Visits During Influence and Outreach periods

  • First/Last Impression, Click, and Visit Dates

  • Last Seen/Clicked Content URL and Name

  • Influence Period Start and Outreach Period Start dates

  • Influ2 Influence (checkbox field — true/false)

Set up automatic contact creation

If targets from your audience engage with ads but don't yet exist in HubSpot, Influ2 can create new contact records automatically. This is useful when:

  • Your audience comes from Salesforce or a manual upload, but you want to track signals in HubSpot

  • You're targeting expanded audience members (new people at your target accounts) who show engagement intent

Go to Settings > Integrations > HubSpot > Contacts.

  1. Toggle Create Records for Unmatched Targets to ON.

  2. Influ2 will create a contact when the target meets notification thresholds but isn't already in HubSpot.

The new contact record will include: Email, First Name, Last Name, Website, Company Name, Phone, and LinkedIn URL (if available).

Approved IPs

If your organization restricts API calls by IP address, add these Influ2 IPs to your approved list:

  • 35.224.81.3

  • 35.232.17.171

What you'll see

In HubSpot, scroll to the Influ2 Properties section on any contact or company profile to view synced metrics. You'll see intent signals, creative attribution, and rolling 30-day windows all in one place.