How to upload content

Last updated: April 18, 2026

Influ2's content hub is where you upload and manage all your ad creatives for all platforms—social media, native, display, and video ads. Once uploaded, you can assign them to your programs.

Before you upload, review the advertising policies for each of the platforms your ads will appear:

Content requirements by type

Keep your accompanying text within these limits:

Field

Text Limit

Primary text (social carousel)

150 characters

Primary text (social single image)

No limit

Primary text (native ads)

90 characters

Title

40 characters

Title (native ads)

30 characters

Description

255 characters

Description (carousel ads)

18 characters

Landing page URL

Unlimited (must be a live page, no PDFs)

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How to upload image content

  1. Go to Content and click Add content.

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  2. Select Image content from the dropdown.

A form will open where you can set up your ad across three formats: social, native, and display. You must complete all three to launch the ad.

Image format requirements

  • Formats: PNG, JPG, JPEG, GIF (GIF for display ads only)

  • Maximum file size: 8 MB

Fill in the basics

  1. Content name — Give it a name you'll recognize later (e.g., "Q2 Brand Awareness Campaign"). This name appears in your content list.

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  1. Landing page URL — Where should the ad send clicks? Influ2 auto-adds these parameters:
    - utm_source=Influ2
    - utm_campaign=[content_id]
    - utm_term=[internal_tracking]

You can add custom utm_medium and utm_content parameters if needed.

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Social ads

  1. Go to the Social tab. Choose single image or carousel.

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For single-image ads, you'll need to add the following:

  • Facebook page URL — which Facebook page should run this ad?

  • LinkedIn page URL — which LinkedIn page should run this ad?

You only need to add your Facebook or LinkedIn page URLs once. After the first time, they will automatically appear in these fields. If you have multiple pages, they will be available in a dropdown menu.

  • Primary text — displayed above the image

  • Title — appears below the image, gets the most attention

  • Description — secondary text below the title

  • Images — upload both 1080x1080 and 1200x628 dimensions (both required)

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For carousel ads, automatically creates a separate carousel cards for each uploaded image. You'll need to add the following:

  • Facebook page URL

  • LinkedIn page URL

You only need to add your Facebook or LinkedIn page URLs once. After the first time, they will automatically appear in these fields. If you have multiple pages, they will be available in a dropdown menu.

  • Primary text — appears above all carousel cards

  • Images — upload 2 to 10 images, each 1080x1080

  • Title — one title per card, displayed under the image

  • Description — one description per card, displayed below title

  • Landing page URL — you can route each card to a different landing page

Each image in the carousel can lead to a different landing page. Specify a landing page URL for each card in the carousel.

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Native ads

  1. Go to the Native tab and add the following:

  • Title (30 characters max) — displayed right below the image

  • Primary text (90 characters max) — description displayed under title

  • Images — upload both 1080x1080 and 1200x628 dimensions (both required)

Display ads

  1. Go to the Display tab and add the following:
    - Images — Upload at least the two required dimensions: 300x250 and 728x90
    -Optional dimensions include: 300x600, 160x600, 970x250, 320x50
    - You can also use GIFs for display ads
    - No additional text or titles are needed

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How to upload video content

  1. Go to Content and click Add content.

  2. Select Video content from the dropdown.

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  3. Content name — same as image uploads, this appears in your content list.

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  4. Landing page URL — the destination for clicks from the video ad. Same parameters as image ads apply.

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  5. Go to the appropriate tab and fill in details:

Social video ads

  • Facebook page URL

  • LinkedIn page URL

  • Title — displayed below the video

  • Primary text — displayed above the video

  • Description — secondary text below the title

  • Video file — MP4, MOV, or M4V format, max 1 GB, max resolution 1920x1920 (recommended aspect ratios: 1:1, 16:9, or 9:16)

  • Thumbnail image — the preview image shown before play (PNG, JPG, or JPEG, max 8 MB, same aspect ratio recommendations)

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Native video ads

  • Title — main text below the video

  • Primary text — description under the title

  • Video file — MP4, MOV, or M4V format, max 1 GB, max resolution 1920x1920

  • Thumbnail image — PNG, JPG, or JPEG, max 8 MB

Save your content

Once you've filled in all required fields, click Create to save. Your content will enter moderation.

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Content moderation statuses

Your content goes through these stages:

  • Awaiting Moderation — submitted and waiting to be reviewed

  • On Moderation — currently being reviewed

  • Approved — ready to use in campaigns

  • Declined — didn't meet platform requirements; you can edit and resubmit

Moderation typically takes 1–2 days.

Uploading content doesn't launch ads automatically. Once approved, you can assign content within your programs.