How to create a cohort using Marketo as a data source

Last updated: April 19, 2026

Once you've set up an integration between Influ2 and Marketo, you can use Marketo data to build cohorts. Here's how.

Before you begin, make sure the Influ2 Marketo integration is already enabled in Influ2 settings.

Steps

  1. Log into your Influ2 account and go to the Cohorts tab.

  2. Click Create cohort.

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  3. Give your cohort a name and select the journey you want to use. (Optionally, add a cohort reach limit.)

    Screenshot 2025-03-27 at 1.22.24 PM.png
  4. Click Add audience and select Marketo from the dropdown.

    Screenshot 2025-03-27 at 1.23.33 PM.png
  5. Give your audience a name.

    Screenshot 2025-03-27 at 1.25.01 PM.png
  6. Select the Marketo list you want to use. Influ2 supports both dynamic and static lists.

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  1. Click Show owners, then click Create.

    Screenshot 2025-03-27 at 1.25.29 PM.png

What you'll see

Your cohort has been created and is now ready to launch. You can view it on the Cohorts tab and start running campaigns.

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