How to track a cohort's performance

The Cohort Performance page shows you everything that's happening inside a specific cohort—reach, impressions, clicks, and how your audience moves through each stage of your journey. Use it to understand what's working and where to optimize.

Where to find it

Go to Cohorts in your Influ2 account, then select any cohort to open its performance view.

At the top, you'll see:

• Cohort name — the name you gave it

• Journey name — which journey template is running (e.g., "One stage")

• Last synced — when your audience list was last updated (e.g., "Last synced 2 hours ago")

  

From here, you can also:

• Edit cohort — change settings like name or journey

• Duplicate — clone this cohort with its current setup

• Access Audienscope — jump to the Audienscope view for this cohort

• Resync Cohort — manually refresh your audience (Admins only; available once per hour)

• Pause all content — pause every active ad in this cohort at once

Summary charts

Four cards give you an at-a-glance snapshot for the date range you select:

• Total audience — the number of distinct people in your cohort during the selected period, shown with a trend line to see if audience is growing or shrinking.

• Reach, 30 days — shows how many unique people saw your ads that month versus your reach limit. The number shows "actual of limit" (e.g., "2,500 of 5,000"). Click Change limit to adjust your monthly cap without leaving this page.

• Impressions — total ad views delivered, with a trend line to spot momentum.

• Clicks — total ad clicks, with a trend line.

Use the date picker in the top right to change the reporting period for all four cards.

Content Journey tab

This shows a hierarchical breakdown: Cohort → Stages → Steps → Campaigns. Each row shows reach, clicks, impressions, and click-through rate (CTR).

Key metrics explained (and what to do with them)

• Reached targets — shows as "X of Y" (e.g., "60 of 6,392"). This means 60 unique people in that cohort/stage/step saw at least one ad out of the total Y people. Use this to spot underperforming segments; low reach might mean audience size is too small or content isn't resonating.

• Reached buying groups — the number of distinct buying groups where at least one member engaged. Since buying group decisions involve multiple people, this tells you how many decision-making units you've touched. A high buying group count (even with moderate individual reach) signals strong account penetration.

• Impressions — raw ad views. More impressions usually mean more visibility, but watch for impression fatigue if numbers stay high without growing reach or clicks.

• Clicks — people who clicked your ad. Combined with impressions, this tells you engagement quality.

• CTR, % — click-through rate (clicks ÷ impressions × 100). CTR only appears if impressions exceed 200 (otherwise sample size is too small). Use CTR to compare creative performance—higher CTR usually means better messaging or targeting fit.

• Active period — the date range the stage/step/campaign was actually running.

Filtering and searching

• Search — find a specific cohort, stage, step, or campaign by name (type at least 2 characters)

• Filter — show or hide archived campaigns, or toggle visibility of content within stages/steps

Actions on stages and steps

Click the + icon next to a stage or step to add new content, or use the three-dot menu to:
- Create campaign — launch a new campaign within that stage/step (not available if you already have 5+ active campaigns; max is 1,000 for Influ2 client accounts)

Actions on campaigns

For each campaign, use the three-dot menu to:

• Pause — temporarily stop an active campaign (you can reactivate it later)

• Activate — restart a paused campaign

• Archive — permanently remove a campaign from the cohort

Audience tab

Want to see exactly who's in a metric? Click any number in the Contents table to drill down into the Audience tab. You'll see a detailed list of targets with:

• Name, title, and photo

• Impressions, clicks, and visits within your selected date range

• Engagement and outreach history

• Which buying group they belong to

• Active period

Targets are sorted by most recent engagement first, then by total clicks, total impressions, and alphabetically.

Journey Transitions tab

This shows how targets move between stages as they progress through your journey. Use it to spot bottlenecks—if many targets are stalling at one stage, it might be time to adjust messaging or add new content to that step.