Monthly slots vs. annual slots

Influ2 offers two subscription models for managing your advertising reach: monthly slots and annual slots. Each works differently, so choose the one that fits your campaign rhythm.

Monthly slots

Pay for a fixed number of slots each month. Once you use them, ads stop delivering to new people until your next billing cycle. Unused slots don't carry over.

Example

You buy 2,000 monthly slots:

• January: You reach 2,000 people. All slots used.

• February: You reach 1,800 people. The 200 unused slots don't roll over; your limit resets to 2,000.

• March: You have a fresh 2,000 slots to spend.

Best for

• Predictable monthly budgets

• Consistent, steady campaign pace

• Teams that plan campaigns month-to-month

Annual slots

Buy a set number of slots for the entire year. Unused slots remain available; you can use them whenever you want. Gives you flexibility for seasonal or variable campaigns.

Example

You buy 24,000 annual slots:

• January: Small campaign reaches 100 people. You have 23,900 slots left.

• February: Bigger push reaches 500 people. You have 23,400 slots left.

• March–April: Major campaigns use 8,000 slots.

• May–August: Summer slowdown, you use fewer slots.

• September–December: Fall and holiday push uses remaining slots.

You pace your spending across the year instead of burning through a fixed monthly allotment.

Best for

• Seasonal or fluctuating campaigns

• Campaigns with unpredictable scale

• Teams that want flexibility to ramp up and down

Important timing: Make audience changes at cycle start

To avoid wasting slots or hitting limits unexpectedly, make significant audience changes at the beginning of your billing cycle.

Monthly slots

Once you hit your monthly cap, new contacts added mid-cycle won't see ads—even if you remove other people from the campaign. Starting audience changes at cycle beginning ensures everyone gets ad delivery right away.

Annual slots

If you replace your entire audience mid-cycle, your old audience already consumed slots. The new audience then consumes additional slots. You might use more slots than expected. Making major changes at cycle start lets you plan slot usage more accurately.

Key differences at a glance

Understanding slots

One slot = one unique person seeing ads in one month.

If someone sees your ads across multiple months, each month counts as one additional slot. This applies to both monthly and annual models.